Back in 2017, Mazda stunned the visitors at the 45th Tokyo Motor Show with the stunning Kai Concept! It was an instant crowd favourite, showcasing Mazda’s commitment to setting new benchmarks in design and technology. The name “Kai” literally translates to “the pioneer”, which aptly set the stage for Mazda’s next generation of vehicles.
The Mazda Kai Concept compact hatchback makes its global debut at the Tokyo Motor Show. This inspired combination of breakthrough Mazda technologies and head-turning Kodo design epitomizes the ideal vehicle powered by an internal combustion engine. The groundbreaking next-generation Skyactiv-X gasoline engine is mated with a next-generation Skyactiv-Vehicle Architecture platform- the latest iteration of Mazda’s human-centred development philosophy- to achieve unprecedented refinement in driving performance. Styling is characterized by clean, honed beauty free of extraneous elements, creating a strong and solid image. Mazda’s next-generation design aims to artistically embody Japanese aesthetics, condensing them into the Kai Concept’s compact, ideal hatchback.
People worldwide love hatchbacks for the great value they offer, including features such as highly practical packaging. Mazda set its sights on bringing the brand’s unique value to the universal presence and tradition of the hatchback. Specifically, Mazda decided to take on a new hatchback challenge through the application of evolved Kodo design. The goal was to create an alluring hatchback that differs from all that have come before to win hearts and stir people’s instincts. The Mazda Kai Concept is born of this wish as a model that, standing unfettered by conventional concepts or stereotypes, represents the ideal hatchback form in its simplicity and beauty.
A cabin environment that hones the Jinba-ittai connection between car and driver. The interior design establishes a connection between driver and car with a natural-feeling environment that gently embraces cabin occupants without feeling overly restrictive. This embodiment of the “less is more” ideal further refines the Jinba-ittai experience Mazda is constantly working to achieve.
From Concept to Reality
Today you can get the new Mazda 3 in a wide range of models to suit your needs, including the range-topping Mazda 3 G25 Astina and X20 Astina. The Kai Concept helped shape the current generation Mazda 3, with the same head-turning design and focus on a refined and engaging driving performance.